I give this book 5 stars. I have read many business books over the years and this is one of my favorites. Reasons for this is it’s a very easy read but it also gives you more than just a taste. What I mean by that is most books I have read give you just a little bit of info and basically set you up to read their next book. Andy gives you tools that you can implement day 1 in a fun and easy to comprehend manner. There is no better place to get started if you want to learn about marketing.